I'm a conceptual creative and art director. Beyond the art direction, design and illustration work, I also write or collaborate with scripts, come up with taglines, develop campaigns or product concepts. I like ideas and different ways to solve problems, whatever the platform they are built in.

I'm passionate about comedy, movies, pop culture, graphic novels, visual crafts and music (specially rock n' roll), and whenever it's possible, I try to bring these references into my work.

I seek to work with brands and causes I believe in, and hope I can spread some good message and truly entertain people through creativity and storytelling. This is a sample of my work, hope you like it.

Feel free to contact me, let's chat :)
+55 (31) 99742.4316
bernardo.follen@gmail.com

Currently working as Creative Director at Africa Creative DDB

Main agencies:
GUT
SUNO United Creators
DPZ&T
NeogamaBBH
AlmapBBDO
FCB

AWARDS & RECOGNITION

• Cannes Lions
_2017
Silver - Print & Publishing: Book
Bronze - Print & Publishing: Art Direction
Bronze - Print & Publishing: Illustration
Bronze - Print & Publishing: Cover
Shortlist - Outdoor

• The One Show
_2018
Gold - Print & Outdoor: Craft/Art Direction
Gold - Print & Outdoor: Craft/Illustration
Merit - Direct Marketing: Craft/Art Direction

• Art Directors Club
_2018
Silver - Direct: Art Direction

• London International Awards
_2017
Gold - Print: Art Direction
Gold - Print: Use of Illustration
Bronze - Design: Editorial Design
Finalist - Design: Use of Illustration

• New York Festivals
_2018
Bronze - Design-Craft: Art Direction
Bronze - Design-Graphic Design: Books

• El Ojo de Iberoamérica
_2023
Silver - Audiovisual production: Photography
Bronze - Audiovisual production: Direction
_2017
Bronze - Media: Alternative Media

• FIAP
_2017
Gold - Art Direction
Silver - Illustration
Bronze - Publications

• Wave Festival
_2018
Gold - Design: Brand & Communication
Silver - Industry Craft: Art Direction
Shortlist - Industry Craft: Illustration

• Clube de Criação (Brazilian Creative Yearbook)
49º Annual (2024) - In Book - Film / Direction
49º Annual (2024) - In Book - Film / Visual Effects
49º Annual (2024) - In Book - Film / Sound Design
49º Annual (2024) - Shortlist - Film / Editing
——
48º Annual (2023) - Bronze - Film / Art Direction
48º Annual (2023) - In Book - TV/Cinema/Other screen
——
46º Annual (2021) - Gold - Promo/Direct
46º Annual (2021) - Bronze - Branded Content
46º Annual (2021) - Bronze - Integrated
46º Annual (2021) - Bronze - TV/Cinema/Other screen
46º Annual (2021) - In Book - TV/Cinema/Other screen
——
45º Annual (2020) - Black Star (GP - Best of the year)
45º Annual (2020) - Gold - Outdoor
45º Annual (2020) - Silver - Integrated
45º Annual (2020) - Bronze - PR
45º Annual (2020) - In Book - TV/Cinema (2x)
45º Annual (2020) - In Book - Digital
45º Annual (2020) - Advertiser brand of the year/2020: McDonald's
——
43º Annual (2018) - In Book - Mobile: Innovative Use of Technology
——
42º Annual (2017) - In Book - Promo/Direct
42º Annual (2017) - In Book - Design

• Profissionais do Ano Rede Globo (Brazil’s main TV network award)
- Branded Content (2021)
- Southeast capital market (2015)

• Effie Awards LATAM
_2021
Silver - Foods
Silver - Retail
_2020
Gold - Interactive
Bronze - Carpe Diem (ideas that create immediate and measurable impact)

• Effie Awards Brazil
_2023
Bronze - Social Media / Products
_2022
Bronze - Long Term Effectiveness
Shortlist - New Products or Services
_2021
Gold - Foods
Silver - Branded Content
Silver - Content Partnership
Bronze - Retail
Shortlist - Foods
Shortlist - Branded Content
Shortlist - Crisis Response
_2020
Gold - Brand Experience
Gold - Corporate Reputation
Silver - Branded Content
Silver - Retail
Advertiser brand of the year: McDonald's

• Ad Stars
_2018
Shortlist - Promo & Activation: Digital Solutions
Shortlist - Print: Craft / Illustration

• MMA Smarties Awards GLOBAL
_2018
Silver - The Internet of Things: Products in Prototype / Incubator Stage
Shortlist - Brand Awareness

• MMA Smarties Awards LATAM
_2018
Bronze - Innovation
Shortlist - Brand Awareness
Shortlist - Cross Mobile Integration
Shortlist - Lead Generation / Direct Response / Conversions

• WARC Rankings 2021
72º most effective campaign in the world (Méqui)

• YouTube Ads Leaderboard
Picanha das Galáxias | July 2019

• Lürzer’s Archive publications
- 200 Best Digital Artists 2019/2020
- 200 Best Packaging Design 2017/2018
- 200 Best Digital Artists 2017/2018
- Vol. 6/2017
- Vol. 6/2016

• Publicis Worldwide GPC  
I have contributed to DPZ&T being nominated the most creative office
at the Publicis Worldwide GPC ranking in the first semester 2018.