_Bernardo Silveira_Creative_Director
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Amigos Para Siempre

Conmebol Libertadores is the most passionate soccer championship in Latin America. It's the "latin Champions League”. Amstel, one the main sponsors, relates to every passionate soccer supporter that knows what it means to be extremely angry or frustrated, and even get into a discussion with a fellow supporter in one minute, and right in the next minute be caught by a sudden relief and pure inexplainable joy. That's what passion is. That's what Conmebol Libertadores is.

Amigos
Para Siempre

In 2021, the covid pandemic was still forcing soccer matches to take place in empty stadiums, and TV transmissions became more important than ever.
Besides that, Conmebol Libertadores has become the most passionate soccer championship in Latin America since it's beginning in 1959. It's the "latin Champions League”.

 

Amstel, one of the main sponsors, relates to every passionate soccer fan that knows what it means to be extremely angry or frustrated, and even get into an argument with a fellow supporter in one minute, and right in the next minute be caught by a sudden relief and pure inexplainable joy. That's what passion is. That's what Conmebol Libertadores is about.

 

Agency: HNK Lab WPP
ECD: Raphael Quatrocci
AD: Bernardo Silveira
CW: Marcelo Carvalho