In Brazil, when something/someone is ridiculously-incredibly-motherf***ing-amazing, we call it “Pica das Galáxias” (something like “the GOAT”, but in this case, “Greatest of the Galaxy”). So, when a Picanha meat sandwich is boosted with lots of cheddar and bacon, we have the best combination of the Universe: The Picanha das Galáxias.
Agency: DPZ&T
CCO: Rafael Urenha
ECD: Carlos Schleder, Sérgio Mugnaini
CD: Raphael Quatrocci
AD / Illustration / Typography: Bernardo Silveira
CW: Marcelo Carvalho
I illustrated our beloved aliens for OOH posters, print and social media:
Copy: There is (STARVING) life outside the Earth.
Copy: Aliens: what are them, how do they live and how do they feed?
