NBA Sadia
For the 4th year in a row, Sadia, one of the biggest foods brands in Brazil, is a main sponsor of the NBA season broadcast in the country. To launch the sponsorship campaign, we created pop impactful visuals, featuring our hero products and graphic assets such as the traditional brand’s mascot LekTrek (who faced Burnie, Miami Heat mascot in an 1 on 1 point contest).
Agency: Africa Creative DDB
CCO: Sérgio Gordilho
Co-CCO: Mariana Sá
ECD Rodrigo Barbosa
CD: Rafael Carvalho, Bernardo Silveira
AD: Felipe Previtali
Illustration: PICT
