Strength. With a touch of smoothness. Since 1397, throughout cultures and places, one recipe survived. From Munich to the world, for nearly 700 years, that has been the Spaten way of being strong.
Agency: GUT CCO: Bruno Brux ECD: Murilo Melo CD: Tiago Abreu, Raphael Borges AD: Bernardo Silveira, Will Santos, Thiago Ehlke CW: Marcelo Carvalho, Kayran Moroni Illustration: Lambuja
The campaign started with some teaser materials showing just a glimpse of strong characters across History, such as medieval knights, ninja warriors and pirates. Throughout the centuries, Spaten was there.
Then, we launched illustrated teaser posters, this time showing the faces of the Multiverse characters that were yet to come in the film, and their eminent rivalry. What could be that about? Maybe a dart game between pirates and African women warriors? Or a ping-pong match between a samurai and a nowadays boxer?
Or even an armwrestling competition between a Peruvian priestess and a medieval knight? Later we launched the full movie poster revealing more characters and our main hero. Illustrations by Lambuja.
