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Send Nu...

Nudes? Wow, this is SO 2010. What could you do with this? Don’t send nudes. Send nuggets.


Send Nu…

ggets ;)

Agency: DPZ&T
CCO: Rafael Urenha
ECD: Carlos Schleder
CD: Raphael Quatrocci
AD: Bernardo Silveira
CW: Marcelo Carvalho



The K-Pop Poster
The following month after the campaign, McDonald's globally launched special Nuggets combos signed by BTS. So we included an easter-egg in the film. In the scene where the two teen friends share nuggets with McFlurry, we put a poster written in Korean on the background of the bedroom, where the true K-pop fans could read:
”Are you reading this? There will be a surprise in the app soon”.