_Bernardo Silveira_Creative_Director
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Méqui

We always have an affectionate nickname for those we love. With McDonald’s, it’s no different.That’s why our beloved Méqui adopted this and some other nicknames people call it in their facades around the whole country.

Méqui

We always have an affectionate nickname for those we love. With McDonald’s, it’s no different. That’s why our beloved Méqui adopted this and some other nicknames people call it in their front signs around the whole country.

 

Agency: DPZ&T
CCO: Rafael Urenha
ECD: Carlos Schleder, Rafael Ziggy, Sérgio Mugnaini
CD: Raphael Quatrocci
Content Supervisor: Thaís Lapastini
AD: Bernardo Silveira, Leandro Vilas, Júlia Azevedo, Tiago Zanatta
CW: Marcelo Carvalho, Hélio Maffia

We brought the fun to social media, posting in real time over 2000 custom front signs with nicknames and jokes fans make about McDonald’s.

 

We made custom
“Big Méqui” packages.

 
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The campaign was a massive success. Because of it, McDonald’s decided to name its 1000th restaurant in Brazil as “Méqui 1000”.

 
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In December 2019, the “Méqui” campaign was chosen by 100 creative leaders as the 5th best campaign in Brazil.

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Do you want more results? What about 120 new restaurants and five percent increase of market share? Full article here.