Giga Tasty
Giga Tasty is McDonald’s biggest sandwich ever released in Brazil. It’s giant! So to tell this great news, we called the most popular, big, loud and exaggerated field reporter in the country: Márcio Canuto, AKA “The human CAPS LOCK”. At 73, he recently got retired, and with no more contract restrictions, it was the perfect timing to have him for the first time ever in advertising.
Famous for covering the carnival and the world cup since forever, he always appears surrounded by partying people, screaming and trolling the ones he interviews with tricky questions and even a caring slap in the face, followed by a cute apologizing armlock, precious moments that became eternal memes. This expansive, friendly and funny personality was all we needed to revisit his memes, now bringing a new and really giant character to the story: the Giga Tasty.
Agency: DPZ&T
CCO: Rafael Urenha
ECD: Carlos Schleder, Sérgio Mugnaini,
Rafael Ziggy
CD: Raphael Quatrocci
Content Supervisor: Thaís Lapastini
AD: Bernardo Silveira, Tiago Zanatta
CW: Marcelo Carvalho
We started simply by putting Canuto’s face as the ‘Employee of the Month’
at the restaurants as a teaser and BOOM, we let the internet talk.
Márcio Canuto, a.k.a. The Human Capslock:
Maurício Cid, one of the biggest comedy influencers in Brazil, posted a video with his reaction at a restaurant and people started freaking out about what the heck was goin on.
Then, we were ready to launch the TV and web spot:
WhatsApp Stickers [Download them via McApp / Stickers]
In the second fase of the campaign, Canuto surprised
customers who ordered Giga Tasty at the Drive-Trhu:
Life achievement: to be mentioned by Canuto in one of the biggest radio shows in Brazil :D
Full interview