Cheddar Dip — _Bernardo Silveira_Creative_Director

_Bernardo Silveira_Creative_Director

The Great
Cheddar Dip

Now you can order a "Cheddar Pool" at McDonald’s.
Enough said.

Agency: DPZ&T
CCO: Rafael Urenha
ECD: Carlos Schleder, Rafael Ziggy
CD: Raphael Quatrocci
Content Supervisor: Thaís Lapastini
AD: Leandro Vilas, Bernardo Silveira, Júlia Azevedo
CW: Hélio Maffia, Marcelo Carvalho, Rebeca Ávila

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The Cheddar Pool was a huge success.
It was meant to be a one month limited edition, but it was gone in 14 days.
So McDonald's decided to hear the fans and bring it back for another limited edition round.

Vol. 2

And to communicate this great come-back we revisited The Great Cheddar Dip, now with Brazilian bungee jump record athlete Fabiana Bruno to dip the Cheddar McMelt from 40m high.