Kiss FM believes that rock is much more than a musical genre. It’s an entire culture that deserves to have its history preserved. And what better way to preserve history than in a book? But not just any old book.
Kiss FM believes that rock is much more than a musical genre. It’s an entire culture that deserves to have its history preserved. And what better way to preserve history than in a book? But not just any old book.
The Book of Rock is a craft piece that carries the very essence of Rock n' Roll. Biographies and illustrations of each band are accompanied by 10 records featuring rock classics and a hidden record player at the end.
But that’s not all. When the record is played normally, you can listen to immortal classics. When the OTHERSIDE setting is activated, the record will spin backwards and tell the dark story behind each song.
Agency: AlmapBBDO CCO: Luiz Sanches ECD: Bruno Prosperi CD: Rynaldo Gondim AD: Rafael Gil, Bernardo Silveira CW: Bruno Pereira, Sleyman Khodor, Marcelo Pignatari Illustration: Sattu Rodrigues, Rafael Gil, Bernardo Silveira Typography: Rodrigo Resende
The Book of Rock became a radio show on Kiss FM where the songs were played followed by the backwards stories about them. THE OTHERSIDE - Backward stories behind the songs:
The original book was handcrafted in a meticulous process that took around 2 years to be completed, from the development of the cover, which was hand-hewn in metal and wood, to the record player able to spin LPs backwards. Here are some steps of the process:
The Lock When the book is locked, you can read “Other Side” on the locker. Using the guitar key to open it, the lock with the ambigram type turns and you can read “Of Rock”.
OTHER SIDE
OF ROCK
The illustrations were inspired by a medieval look. After a lengthy search, we found an artist able to reproduce, by hand, a style not easily found nowadays. Each detail and each patch of cross-hatching, from the bands themselves to the frames, down to the typography, were all drawn by hand. Illustrations amazingly crafted by Sattu Rodrigues.
